Eminem joined a very select club this past week, though he might not welcome his company. Along with Justin Bieber and Lady Gaga, Eminem now has 1 billion views on YouTube. Despite many critics claiming his career was on the decline, the Detroit rapper proved them wrong in 2010.
His latest album Recovery landed 10 Grammy nominations and 2 Grammy awards, and sold more than 741,000 copies in its first week. That album landed him his three most frequently watched YouTube videos: “No Love” (46 million), “Not Afraid” (203 million) and “Love the Way You Lie” (292 million).
The artist has made the transition to the digital age. Three million Twitter followers, 29 million Facebook fans and topping Billboard’s Social 50 in 2010 prove that.
For a while it seemed like third place to one billion views might go to Michael Jackson. When Justin Bieber hit one billion views last year, the King of Pop had 600 million. He’s lagged behind since then though (he’s at 630 million now).
Contending for forth place include artists like Shakira, Britney Spears and Rihanna.