The new logo is located on the far right. Starbucks unveiled their new logo with a video message from CEO and founder Howard Schultz. The change occurs close to the 40th anniversary of the company. Gone are the words “Starbucks Coffee” and the border around the siren. Her image remains, however, in all green.
I think the new logo makes a lot of sense. Schultz comments on staying true to the company’s heritage with the use of the siren, but all refers to their changing business model. This new logo reflects a broader Starbucks brand, as the company sells products in addition to coffee.
Not Intent on Arriving 
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