I’m not joking. In case you missed the launch in fall 2009 (I know I did), the company unveiled plans for “Fledgling Wine” as part of a partnership with Room to Read, a San Francisco-based non-profit that aims to boast literacy rates in poor regions of developing countries. Both Chardonnay and Pinot Noir are available.
At the time of the launch, the co-founders of Twitter suggested the initiative was part of the “growing up” process for the company. Now, the wine goes on sale as part of a holiday auction. Get yours now!