Nordstrom plans to open a new store in New York City’s Soho neighborhood. What’s unique about this store? The plan is to donate all proceeds from this new venture to charity.
The new store will open in late 2011 on the bottom floor of a residential complex. In spite of the company’s support, the venture will assume a new identity— beginning with a new name.
“Our intention is not to create a mini-Nordstrom,” corporate spokesperson Pamela Lopez said. “There will be no Nordstrom signage and no Nordstrom shopping bags. Really, the store will have an identity all its own. It’s a chance for us to do something completely new.”
Not Intent on Arriving 
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