So this is the type of thing you can get away with when you’re an incredibly wealthy corporation. Microsoft opened a store today right across from an Apple Store at the University Village shopping center in Seattle. It looks a lot like an Apple Store.
This opening is happening right in their own backyard, after all Microsoft is based just across Lake Washington from Seattle. I’m sure Microsoft wanted a great turnout. Perhaps coincidentally, the company also decided to offer a Black Keys concert and a OneRepublic concert the very next day— for free. What’s the catch? You have to be one of the first people in line to score your two free tickets to one of the shows.
Lines for the opening started forming the night before. Some people waited overnight for the grand opening. The Microsoft promotion worked like a charm. There were tons of people waiting in line for the store to open. Then, reporter David “Goldy” Goldstein from The Stranger asked them what Microsoft product they were most excited to buy.
Can you guess what they answered? Is this a brilliant promotional move by Microsoft or an epic fail because no one cares about their actual products?
Not Intent on Arriving 
Leave a comment